Will PostMarshal invent facts about my business?

No. PostMarshal will not state a price, an offer, an opening time, a qualification or any other specific claim about your business unless you have confirmed it is true. If it can’t be sure of a fact, it asks you — or it writes the post around it. This is enforced in the software itself, not left to the wording of a prompt, so it can’t quietly drift.

Does anything get posted without me seeing it?

Never. Every campaign, every individual post and every fact waits for your approval. You can edit anything, approve a whole plan in one tap, and nothing reaches your accounts without your explicit yes. The publish step is built so it cannot fire without that confirmation.

How does it know how my business really sounds?

It reads your own website and your own words to learn your voice and your facts — then it plans posts in that voice. It doesn’t borrow a generic template. And even when it recognises something about your trade, it won’t assert a specific fact about you unless you’ve confirmed it.

What happens when it isn’t sure about something?

It defaults to caution. Rather than guess a detail and risk publishing something untrue, it either asks you to confirm it or writes a post that doesn’t depend on that detail at all. Uncertain means “don’t claim it” — that’s the safe default, by design.

Why build it this way — isn’t more automation better?

Because the thing at risk is your name and your customers’ trust. A tool that occasionally invents a false discount or a fake opening time would cost you more than it saves. We’d rather do less, truthfully, than more, unreliably.

The honesty gate

Nothing about your business gets published unless it’s true and you’ve said yes

PostMarshal’s honesty gate means two simple promises: it never states a specific claim about your business — a price, an offer, an opening time, a guarantee — unless you’ve confirmed it’s true; and nothing is ever published without your approval. Both are built into the software itself, not left to how cleverly the AI is asked. This is the heart of what makes PostMarshal different from a tool that just generates posts.

Why this matters more than clever writing

Most AI tools will happily write you a post. The problem is what happens when they don’t know a detail: they fill the gap with something plausible. A made-up “20% off this weekend”, an opening time that’s wrong, a qualification you don’t hold. It reads perfectly — and it’s false. When it’s your name above the door, a confident invention is worse than no post at all.

PostMarshal is built the other way round. Being truthful isn’t a feature you turn on; it’s the rule the whole product is built to obey.

What the honesty gate actually does

It learns only your real facts

PostMarshal builds its picture of your business from your own website and the things you tell it. Those confirmed facts — and only those — are what it’s allowed to state as true.

It checks every specific claim before it’s used

When a draft contains a specific claim about you — a price, an offer, a promise — that claim is checked against your confirmed facts. If it isn’t grounded in something you’ve confirmed, it doesn’t go in.

If it can’t be sure, it asks — or writes around it

Rather than guess, PostMarshal either asks you to confirm the detail, or rewrites the post so it doesn’t rely on it. Uncertain always means “don’t claim it”.

Nothing publishes without your yes

Every post waits for your approval. You can change anything, approve the routine in one tap, and the publish step simply cannot run without your explicit confirmation.

Marshal, in the product Your website says ‘free quotes’ — confirm it’s true and I can use it in posts. Otherwise I’ll write around it.

Built in code, not just good intentions

Anyone can promise their AI “tries not to make things up”. The difference here is that the honesty gate and the approval step are enforced in the software at the point of publishing — the same way on every plan, from the cheapest to the most expensive. They aren’t a paid upgrade, and they aren’t a setting a busy day can switch off. Truthfulness and control are the parts of PostMarshal we will never gate or dilute.

Read more about who’s behind PostMarshal, and how we handle your data and account connections.